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Meet the Founders with a big vision

Marina Borukhovich

Marina Borukhovich

CEO, Co-Founder
Marina is our resident advisor for all things coaching, believing that holistic approach to lasting lifestyle changes and human behavior modification are keys to feeling healthy and happy. Loves spending time with her family, has an unhealthy shoe obsession, prefers boxing over yoga and enjoys cuddling with our CESO.
Eugene Borukhovich

Eugene Borukhovich

COO, Co-Founder
Eugene is a serial intra and entrepreneur, venture builder, speaker & board advisor with a focus in digital health. He enjoys newfound Youtube stardom, running, writing, traveling and spending time with his family.
Daniel Kogan

Daniel Kogan

Chief Numerati, Co-Founder
Dan is an entrepreneur by choice, software engineer by training, application architect by experience, and chief numerati at heart. Consumer-health has captured his attention where he has applied his numerati brain to personalized search, decision-making support and social recommendations. Loves working from home, tele-everything and ballroom dancing.
Bentley yourcoach health

Bentley

Chief Emotional Support Officer (CESO)
Proficient in naps. In his spare time, Bentley enjoys sleeping.
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