In 2023, we released an expansive library of Deep Dives, bringing to light the available data surrounding health coaching and its efficacy across key focus areas–from women’s cancers to mental health. Through that process, one thing became exceptionally clear: we need more dedicated health coaching data that continues to showcase the irreplaceable impact health coaches have on long-term holistic health.
We were happy to see Marketdata produce its latest report evaluating the state of the health coaching industry. Within this comprehensive overview is a look at organizations that have already adopted health coaching; labor statistics; certifying bodies; and statistics that showcase the growing demand for health coaching among consumers across the country (for example, the report indicates 60% of Americans want health coaching).
We’re thrilled to be included within this report among so many other industry pioneers. Most of all, it’s affirming to see such a strong case be made for the power of health coaching across industries. This is exactly why we’re so committed to expanding access to health coaching through our growing roster of Industry Partnerships.
Not only does the report highlight helpful statistics that give shape to the current state of the industry and its future potential for growth, but also highlights perspectives from key thought leaders (in addition to our team at YourCoach), such as Leigh-Ann Webster, Executive Director of the National Board for Health & Wellness Coaching.
Some interesting data spotlighted within the report includes:
- 55% of health coaches specialize in nutrition
- 77.5% of coaches are between the ages of 35 and 64
- Estimates surrounding U.S. health coach market size, from various sources
These reports continue to be important as we continue to amplify the value of health coaching within the health and care space and beyond. It’s encouraging to see strong projected growth for the industry within the next year and through 2028.