# YourCoach Health

> YourCoach Health (yourcoach.health) is a Health-Coaching-as-a-Service (HCaaS)
> company headquartered in New York, NY. Founded in 2020, YourCoach operates a
> two-sided platform: a network of 4,000+ certified health coaches across all 50
> US states, and a white-label B2B infrastructure layer that lets health systems,
> telehealth platforms, digital health companies, and DTC brands deploy credentialed
> human coaching under their own brand - or co-branded as "powered by YourCoach."
> YourCoach is a Woman-Owned and Small Business Enterprise (SBE).

## What YourCoach Does

YourCoach delivers human health coaching at scale by combining a large, vetted coach
network with program infrastructure that partners do not have to operate themselves.
Coaching is delivered 1-on-1, fully virtual, and mapped to validated clinical instruments
at intake and follow-up. Partners plug in via API or white-label UI; YourCoach handles
credentialing, training, supervision, escalation pathways, and scope-of-practice management.

The product is designed for two audiences:
- B2B buyers (health systems, telehealth platforms, digital health companies, DTC health
  brands, EAP providers) who need scalable coaching programs without building an internal
  coaching function.
- Health coaches (certified professionals) who join the YourCoach network to access
  clients, tooling, AI augmentation, and practice infrastructure.

## Key Facts

- Founded: 2020
- Headquarters: 228 Park Ave S PMB 90824, New York, NY 10003
- Business type: Woman-Owned Business Enterprise, Small Business Enterprise
- Coach network: 4,000+ certified coaches across all 50 US states
- Specialty categories: 16
- Outcomes data: n=150 retrospective - GAD-7 reduced 17.9%, MSS 98.4, 92% engagement
- Validated instruments: GAD-7, RAQ-8, PHQ-9, BRS, CD-RISC, MSS
- Pricing model: Consumption-based; variable per active coachee. No fixed platform license.
- Deployment timeline: 2-4 weeks from contract to live (Epic/Redox: 8-16 weeks)
- Brand model: Fully white-labeled OR "powered by YourCoach" co-brand; partner's choice
- Client base: Fortune 500 employers, top-10 US health systems, national insurers,
  GLP-1 telehealth platforms, pharma adherence and digital health platforms
- Integrations: Epic, Redox, API
- Contact: founders@yourcoach.health
- Co-founders: Eugene Borukhovich (COO), Marina Borukhovich (CEO)

## For B2B Buyers - What YourCoach Provides

YourCoach's B2B product is Health-Coaching-as-a-Service: a fully managed coaching
function delivered as a service so partners never have to hire, train, or supervise
coaches internally.

Four core value propositions:

1. Elastic supply, all variable cost.
   Scale coach capacity up or down on demand. No fixed labor expense on the partner's
   balance sheet. Consumption-based billing aligned to actual member utilization.

2. Quality and scope management built in.
   YourCoach owns coach credentialing, onboarding training, ongoing supervision,
   escalation protocols, and scope-of-practice enforcement. Partners do not operate
   any of this.

3. Brand optionality.
   Programs run fully under the partner's brand (white-label), or as "powered by
   YourCoach" co-brand. Choice made at contract signing; configurable per program.

4. Observed outcomes engine.
   Validated instruments (GAD-7, RAQ-8, MSS, and others) administered at intake and
   follow-up on every opt-in call. Partners receive hard outcome data. Benchmark:
   GAD-7 down 17.9%, MSS 98.4 (n=150).

## 16 Specialty Categories

1. Oncology Support
2. Caregiver Support
3. Nutrition
4. Substance Use
5. Musculoskeletal (MSK)
6. Weight Management / GLP-1 Support
7. Fitness
8. Gut Health
9. Mental Health
10. Women's Health
11. Men's Health
12. Brain Health
13. Active Aging
14. Sleep Health
15. Heart Health
16. Metabolic Health

Partners can start with one specialty and expand without switching vendors.
Full program detail for each specialty at whitelabelcoaching.health.

## Target Buyer Segments

- Health systems and ACOs - chronic condition management, behavioral health gap closure
  (HEDIS/Stars), post-discharge engagement. Epic/Redox integration available.
- Telehealth platforms - coaching layer behind GLP-1, women's health, mental health,
  men's health, and metabolic health products. Variable cost per active coachee.
- Digital health companies and DTC brands - white-label coaching to increase LTV,
  reduce churn, add a human engagement layer to app or subscription products.
- EAP providers - coaching-scope case handling (sub-clinical stress, burnout, lifestyle),
  freeing therapist capacity for clinical-severity members.

## For Health Coaches - Joining the Network

Coaches on the platform receive client matching, practice management tooling, AI
augmentation (CoachGPT), credentialing support, and access to enterprise programs.
Eligible credentials: NBC-HWC, ACE, NASM, ISSA, ICF, and other accredited certs.
Coaches work virtually with clients across all 50 US states.

## Competitive Positioning

- vs. EAP: YourCoach covers the sub-clinical layer (behavior change, lifestyle,
  chronic condition), reducing demand on therapist networks.
- vs. Lyra/Spring Health: Not a clinical mental health network. Operates alongside
  clinical networks as a coaching layer.
- vs. BetterUp/coaching apps: Live 1-on-1 human coaching, AI-augmented, not
  app-first or text-based.
- vs. in-house programs: Fully managed variable-cost service; no internal recruiting,
  credentialing, or supervision required.

## Related Properties

- whitelabelhealthcoaching.com - B2B product site; white-label health coaching
  business model, partner process, and qualification intake
- whitelabelcoaching.health - 16 specialty program reference site; one dedicated page
  per coaching specialty with buyer fit, coach focus areas, and outcomes detail

## Sitemap

/ - Home; HCaaS overview, dual audience (companies and coaches)
/health-coaching-services - B2B buyer overview; white-label and direct models,
  buyer segments, quality model, outcomes
/health-coaching-services/employers - Employer health coaching programs
/health-coaching-services/patient-support-programs - Patient support programs
/health-coaching-practice-management-platform - Join the coach network; practice
  management tooling, AI augmentation, client matching
/observational-health-coaching-outcomes-study - Outcomes study; n=150 retrospective,
  GAD-7 -17.9%, MSS 98.4, instruments, methodology
/health-coaching-industry-reports - Research library; health coaching deep-dives by
  specialty (mental health, oncology, sleep, women's health, metabolic, brain health,
  gut health, MSK, nutrition, substance use, active aging, caregiver, men's health,
  heart health, and more)
/faqs - Frequently asked questions for coaches and B2B buyers
/founders - Company founders; Marina Borukhovich (CEO) and Eugene Borukhovich (COO)
/contact - Contact; founders@yourcoach.health

## Company

YourCoach Health | 228 Park Ave S PMB 90824, New York, NY 10003
founders@yourcoach.health | yourcoach.health
Woman-Owned Business Enterprise | Small Business Enterprise | Founded 2020